The Guardian recently reported on the growing popularity of set-jetting. A play on an old travel phrase, set-jetting describes visiting a location because you have seen it in a film or read about it in a book. This can be fairly general, Thailand has seen a 19% rise in tourism that has been linked to the film The Beach, starring Leonardo DiCaprio, for example. It can be more specific, with people visiting actual locations from films or books, Alnwick Castle in Northumberland (UK), is the location of Hogwarts from the Harry Potter films and has seen a massive influx of visitors which has caused a 16% rise in tourism in the county.
Obviously I’ve indulged in this a little bit myself with LOTRs locations while I was in New Zealand. I like that films are starting to open people’s eyes to places that they might not otherwise have gone.Visit the news archive