Set Jetting Boosts Visitors to UK Attractions
Several big productions have helped drive up visitors numbers across the UK.
Figures released by the Association of Leading Visitor Attractions demonstrate the dramatic impact of being used in a successful film. After appearing in Tim Burton’s film version of Alice in Wonderland, Antony House, the National Trust-run 18th century Cornish mansion, saw visitor numbers quadruple from 25,000 to nearly 100,000 last summer.
The National Trust was a major beneficiary, making money from both shooting fees and increased visitors. On average, three of their properties were in use by film productions on any given day in 2010, earning the charity Â£5.5 million.
The Trust have been clever in shouting about the use of their properties in films, even having a web page dedicated to visits relating to films.
It wasn’t just the Trust who benefited though:
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…the Old Royal Naval College at Greenwich is hoping to benefit from the release of a new Pirates of the Caribbean sequel, On Stranger Tides, after the cast and crew spent six weeks filming there in October. Chief executive Duncan Wilson said: “They had 400 extras, 40 horses and the same number of vehicles filming on College Way and in the Painted Hall. I showed Johnny Depp around the hall and was able to tell him it was finished using pirate money from Captain Kidd’s treasure.”