The Scotsman has an interesting article on set jetting with some interesting figures:

More than a quarter of Britons say they have chosen a holiday destination after seeing it in a movie or a TV show, or having read about in a book.

The biggest beneficiary of set-jetting had been New Zealand after the success of the Lord Of The Rings films, research from Halifax Travel Insurance found.

People in north-east England are the keenest set-jetters, while 45 per cent of 16- to 24-year-olds in Britain say books and films have had a major impact on their holiday destinations.

A quarter of people in the UK have booked destination after seeing it in a movie, that’s much higher than I’d have thought, with nearly a half of young people in the north-east picking destinations based on something they’ve seen in a film.