Set Jetting is a phrase that describes visiting places because they were used in film and TV productions. The phenomenon has been around for a long time but more and more locations are starting to shout about their involvement in movies in an effort to increase awareness and encourage visitors.
Many national tourism departments now co-ordinate information on which places have been used in recent and upcoming productions and those places will often host themed events to hook into those keen to walk in the footsteps of the stars.
Set Jetting, it seems, is now moving from a niche market into the global mainstream.
Scotland has played a part in a surprising number of films, from the obvious (Braveheart, Trainspotting, Highlander) to the less obvious (Mission Impossible, Captain America, The Dark Knight Rises).
Tracy McVeigh writes in The Guardian that set jetting brought £100-140 million to the UK economy, excluding London. The quote figures come from Creative England and research firm Olsberg
The BBC has a great piece on how and London has become a popular destination for Hollywood movies.
It seems to be a combination of:
“Big US films love to