Set Jetting is a phrase that describes the growing trend of people visiting places purely to see locations used in film and TV productions. The phenomenon has been around for a long time but more and more sites are starting to shout about their involvements in movies in an effort to increase tourism.
New Zealand was very keen to make the most of its ties to the Lord of the Rings films that were being shot on their mainland and their tourism office have shown the way in taking a co-ordinated approach and bringing it to a more global market. This set an example for other national tourist boards, who have followed suit in actively advertising locations. Private companies have also taken the initiative and are starting to offer special packages for people interested in visiting film locations.
Set Jetting, it seems, is now moving from a niche market into the global mainstream.